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Hi Everyone,
To celebrate the seventh issue of Toggle, here are a few special Halloween photos for your enjoyment.
Clayton Lee
Currently playing: Guitar Hero III: Legends of Rock
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In the same way classic arcade games have influenced current hipster fashion and art trends, new games are also making their way into the worlds of fashion and art as well. Capitalizing on the popularity and cult fan base of The Sims franchise, EA partnered with four of the hottest fashion designers to create limited-edition accessories available for the UK launch of the Wii and DS exclusive, My Sims.
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Similar to the world of fashion, My Sims is a simulation game in which personal style and customization are at the heart of gameplay. Delivering on the ability to express your creativity and style in the game, this partnership allows fans to take it out of the game and into their lives. Serving as a conduit to promote the key gameplay feature, the partnership also provides an opportunity to allow brand enthusiasts to become brand ambassadors, further expanding the conversation value of the game.
Geared toward the casual gamer with fashion sense (some would argue toward women more specifically), this partnership reinforces the notion that gaming and art culture are not separate worlds. Check out the press release to see the quirky Wii Mote storage bags, T-shirts with DS Pockets and Customization stickers.
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Video Product Review
Press Release
My Sims Official Site
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"Print is dead." We've all heard this before. In an era where online media is the backbone of a communication strategy, print's latency could be blamed for its recent decline in advertising spend and support. Widely considered a dead medium, particularly in an industry that thrives on technology, print will need to innovate in order to remain a relevant media option. Consider the following recent and relevant example from the gaming world.
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Edios' latest shooter installment, Kane & Lynch: Dead Men, will be launching November 20th with much acclaim. In addition to TV, print and online ads promoting the game, Eidos has secured advertorial space in Playboy's November Issue. The advertorial takes on the guise of an exclusive Playboy interview with the games main character Kane.
Hidden between the lines of this copy-heavy advertorial is a noninvasive method of telling the deep story of the game. Tactical in execution, the advertorial brings the story to life in vivid detail and paints a clear picture of what kind of storyline you can expect to play through. Strategically, the advertorial has engaged the reader at an emotional level without even mentioning anything related to a video game.
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Blog Reference
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